For the launch of Trident's new chewing gum range, we created immersive Virtual Reality experiences that transported participants into the vibrant, fruity world of the brand. These VR experiences allowed collaborators to engage with the product in a completely new way, offering a sensory journey that highlighted the fresh, playful essence of the new range. This innovative activation created a lasting impact and brought the product to life, deepening brand connections and excitement around its release.
