Showy AI

Fiat’s Intelligent Showroom Experience

Phygital

For Fiat, Xperiences introduced Showy AI, an innovative in-showroom solution that redefines customer engagement. Featuring an AI-powered avatar, this interactive kiosk brings the Fiat brand and its Topolino model to life for showroom visitors. From presenting key features to answering questions in real-time, Showy AI delivers an immersive and personalized experience that blends cutting-edge technology with Fiat's charm, setting a new standard in automotive retail.