For FCA Morocco, we brought innovation to life by renting, designing, and managing the immersive experiences of the Jeep, Alfa Romeo, and Fiat Experience Store for an entire year. This groundbreaking initiative marked two national firsts: Morocco’s first-ever automotive showroom in a mall and the country’s first phygital showroom in the automotive industry. By blending physical presence with cutting-edge digital experiences, we redefined how customers interact with these iconic brands, setting a new benchmark for retail in the sector.
